How to add a Facebook pixel to Shopify
Three ways to add a Facebook pixel to your Shopify store: the Facebook sales channel, a manual theme edit, or a pixel app. Includes how to verify it fires.
Read the guideShopify pixel tracking guides
How to install Facebook, Meta, TikTok, Snapchat and Pinterest pixels on Shopify, fix the events that go missing, and get server-side tracking working.
10 guides
Meta pixel setup for Shopify, start to finish
Create a Meta pixel in Events Manager, connect it to your Shopify store, set up event matching, and verify data quality. A complete setup walkthrough.
Read the guideThe Facebook Conversions API on Shopify
How the Meta Conversions API recovers Shopify conversions lost to iOS 14, ad blockers and Safari, what event deduplication does, and how to set it up.
Read the guideFacebook pixel not working on Shopify: 7 causes and fixes
Why your Shopify Facebook pixel shows no activity, misses purchases or fires twice, and how to fix each cause. Covers checkout, blockers and duplicates.
Read the guideGetting the Shopify Purchase event right
Why Shopify Purchase events go missing, arrive without a value, or count twice, and how to send AddToCart, InitiateCheckout and Purchase correctly to Meta.
Read the guideHow to run multiple Facebook pixels on one Shopify store
Shopify’s Facebook channel allows one pixel. Here is how to run several Meta pixels on one store, split events between them, and keep attribution clean.
Read the guideHow to add a TikTok pixel to Shopify
Install a TikTok pixel on Shopify without editing your theme, connect the TikTok Events API for server-side tracking, and confirm Complete Payment fires.
Read the guideAdding Snapchat and Pinterest pixels to Shopify
Install Snapchat and Pinterest pixels on Shopify without theme edits, map their event names correctly, and run them alongside Meta and TikTok pixels.
Read the guideShopify custom pixels and when to use an app instead
Shopify custom pixels let you paste tracking code into the Web Pixels sandbox. Here is what they can and cannot do, and when an app is the better call.
Read the guideHow to remove or change a Facebook pixel on Shopify
Find every place a Facebook pixel can hide on a Shopify store, remove it cleanly, and swap in a new pixel ID without losing conversion tracking.
Read the guideStop losing conversions to blocked pixels
Pixelfy installs every pixel through Shopify’s Web Pixels API and mirrors each event server-side, so purchases still report when the browser drops them. $7.99 a month after a 7-day free trial.
Install on Shopify