PageView
On every page a shopper loads, including collection pages, product pages and each checkout step.
Shopify pixel events, from PageView to Purchase
When each event fires on a Shopify store, the parameters it should carry, what the same action is called on every other ad platform, and why it stops arriving.
7 events
Event name equivalents across ad platforms
Meta’s Purchase is TikTok’s CompletePayment, Snapchat’s PURCHASE and Pinterest’s checkout. Send the wrong name and the event is discarded without an error.
| Shopper action | Meta | TikTok | Snapchat | Taboola | |
|---|---|---|---|---|---|
| PageView | PageView | Pageview | PAGE_VIEW | pagevisit | page_view |
| ViewContent | ViewContent | ViewContent | VIEW_CONTENT | viewcategory | — |
| Search | Search | Search | SEARCH | search | — |
| AddToCart | AddToCart | AddToCart | ADD_CART | addtocart | add_to_cart |
| InitiateCheckout | InitiateCheckout | InitiateCheckout | START_CHECKOUT | checkout | start_checkout |
| AddPaymentInfo | AddPaymentInfo | AddPaymentInfo | — | — | — |
| Purchase | Purchase | CompletePayment | PURCHASE | checkout | make_purchase |
Every event in detail
ViewContent
On product detail pages, once the product data is available to the pixel.
Search
When a shopper submits a query on your storefront search page.
AddToCart
When a shopper adds a product to the cart, including drawer and AJAX carts that never reload the page.
InitiateCheckout
When a shopper reaches the first step of Shopify’s checkout.
AddPaymentInfo
When a shopper submits payment details at the payment step of checkout.
Purchase
On the order confirmation page, and server-side when the order is created.
Assign these events per pixel, without code
Pixelfy maps the right event name to every platform automatically and mirrors each one server-side, deduplicated. $7.99 a month after a 7-day free trial.
Install on Shopify